► FOR SHOPPERS
⦿ The shift from brick-and-mortar to digital shopping
In today’s digital world, shopping has transcended physical stores, expanding into vast online realms. As a shopper, you heavily rely on search engines to navigate the web in search of a myriad of products. However, first-generation search engines, while integral to the fashion ecommerce ecosystem, fail to address crucial issues that plague the industry.
⦿ Challenges faced in the fashion ecommerce landscape
Biased search results, manipulative marketing tactics, privacy-invasive ads, decision fatigue, and limited discoverability hinder the effectiveness of existing search engines. These challenges stem from the exponential growth of fashion ecommerce, leading to unstructured, fragmented, and overwhelming shopping experiences.
⦿ Escaping exploitation, empowering the shopper
The current ecommerce system deceives and exploits fashion buyers like yourself, leading to misguided decisions that waste both time and money. Unbeknownst to many, these choices can even contribute to mental health issues. Moreover, your shopping habits inadvertently contribute to the overconsumption and overproduction that harm our planet. Companies relentlessly track your online activities, leveraging app permissions, cookies, and device tracking to profit from your data, leaving you with nothing in return.
⦿ Reclaiming control and earning compensation
In light of these concerns, we firmly believe that shoppers like yourself deserve compensation for the valuable data you provide. You should have the option to limit corporations from tracking your online activities and receive ongoing rewards for your contributions to the platform. It is high time to empower individuals and restore control over their own data and shopping experiences.
► FOR BUSINESSES
⦿ The detrimental effects of first-generation search engines
First-generation search engines inflict harm upon fashion SMEs, damaging their brands, stores, and merchants through their flawed SEO practices. These search engines force businesses to inundate their websites and apps with irrelevant information unrelated to their actual products, leading to a lack of transparency for customers.
⦿ Unfair advantage for multi-channel retailers and global brands
Search engines heavily favor multi-channel retailers, global brands, resellers, and marketplaces due to their ability to afford high advertising fees. This presents a significant problem for organizations that invest substantial amounts of money into data that may not be first-party or fair trade and often fails to comply with regulations. SMEs in the fashion industry, in particular, face challenges in accessing the market and are forced to rely on Facebook and Google ads to drive sales.
⦿ Data privacy concerns and customer loyalty
Consumer polls reveal that 71% of individuals express concerns about how brands manage and exploit their personal data, while 85% prefer brands that prioritize data protection. Loyal customers can contribute to up to 70% of total revenue, and even a mere 5% increase in retention can lead to a remarkable 95% boost in profits. The current cost of client acquisition is staggering, with large firms taking a significant share, ranging from 30% to 40%, of every earned or invested dollar. Over the past eight years, the overall cost of client acquisition has skyrocketed by 222%, with a 41% increase in the past year alone.
⦿ Shifting the paradigm, empowering fashion SMEs
It is imperative to make a shift in the industry. Businesses must avoid prioritizing revenue over profit, hindering their potential for sustainable growth. We need to empower fashion SMEs by improving their access to data and prioritizing data privacy. This shift would level the playing field for SMEs, fostering a more equitable and transparent market environment.