Our story
➤ Why did we build Klicklook?
► FOR SHOPPERS
⦿ The shift from brick-and-mortar to digital shopping
In today’s digital world, shopping has transcended physical stores, expanding into vast online realms. As a shopper, you heavily rely on search engines to navigate the web in search of a myriad of products. However, first-generation search engines, while integral to the fashion ecommerce ecosystem, fail to address crucial issues that plague the industry.
⦿ Challenges faced in the fashion ecommerce landscape
Biased search results, manipulative marketing tactics, privacy-invasive ads, decision fatigue, and limited discoverability hinder the effectiveness of existing search engines. These challenges stem from the exponential growth of fashion ecommerce, leading to unstructured, fragmented, and overwhelming shopping experiences.
⦿ Escaping exploitation, empowering the shopper
The current ecommerce system deceives and exploits fashion buyers like yourself, leading to misguided decisions that waste both time and money. Unbeknownst to many, these choices can even contribute to mental health issues. Moreover, your shopping habits inadvertently contribute to the overconsumption and overproduction that harm our planet. Companies relentlessly track your online activities, leveraging app permissions, cookies, and device tracking to profit from your data, leaving you with nothing in return.
⦿ Reclaiming control and earning compensation
In light of these concerns, we firmly believe that shoppers like yourself deserve compensation for the valuable data you provide. You should have the option to limit corporations from tracking your online activities and receive ongoing rewards for your contributions to the platform. It is high time to empower individuals and restore control over their own data and shopping experiences.
► FOR BUSINESSES
⦿ The detrimental effects of first-generation search engines
First-generation search engines inflict harm upon fashion SMEs, damaging their brands, stores, and merchants through their flawed SEO practices. These search engines force businesses to inundate their websites and apps with irrelevant information unrelated to their actual products, leading to a lack of transparency for customers.
⦿ Unfair advantage for multi-channel retailers and global brands
Search engines heavily favor multi-channel retailers, global brands, resellers, and marketplaces due to their ability to afford high advertising fees. This presents a significant problem for organizations that invest substantial amounts of money into data that may not be first-party or fair trade and often fails to comply with regulations. SMEs in the fashion industry, in particular, face challenges in accessing the market and are forced to rely on Facebook and Google ads to drive sales.
⦿ Data privacy concerns and customer loyalty
Consumer polls reveal that 71% of individuals express concerns about how brands manage and exploit their personal data, while 85% prefer brands that prioritize data protection. Loyal customers can contribute to up to 70% of total revenue, and even a mere 5% increase in retention can lead to a remarkable 95% boost in profits. The current cost of client acquisition is staggering, with large firms taking a significant share, ranging from 30% to 40%, of every earned or invested dollar. Over the past eight years, the overall cost of client acquisition has skyrocketed by 222%, with a 41% increase in the past year alone.
⦿ Shifting the paradigm, empowering fashion SMEs
It is imperative to make a shift in the industry. Businesses must avoid prioritizing revenue over profit, hindering their potential for sustainable growth. We need to empower fashion SMEs by improving their access to data and prioritizing data privacy. This shift would level the playing field for SMEs, fostering a more equitable and transparent market environment.
➤ What is Klicklook?
⦿ Connecting shoppers and businesses seamlessly
With Klicklook, shoppers and businesses transcend traditional boundaries, embracing the limitless possibilities of Web2 and Web3 in one place. Seamlessly, Klicklook merges information, data, and ownership, elevating the purchasing experience to unprecedented heights in ecommerce.
⦿ A universe of fashion at your fingertips
Empowering shoppers with an expansive fashion universe, Klicklook facilitates effortless searching, discovering, finding, and buying of any desired fashion product. Time and money become valuable commodities to be saved, while fashion becomes a lucrative endeavor that earns money and rewards. Moreover, shopping on Klicklook contributes to environmental preservation by reducing product returns.
⦿ Empowering businesses with smart solutions
Klicklook offers businesses a platform tailored to their unique needs, allowing them to embark on their fashion brand journey, build a solid foundation, and expand with unparalleled ease. By effortlessly adding their products to Klicklook at no cost, businesses establish their brands and pave the way for profitable growth. Klicklook transforms customer relationships, fostering meaningful connections like never before.
➤ Who is behind Klicklook?
⦿ Giving birth to Klicklook
The imaginative duo of D. R. Sara and Bharanidharan Hemachandran brought Klicklook to life, driven by their personal encounters with the challenges of online fashion shopping. Their own struggles, coupled with the experiences of countless shoppers, sparked a deep desire to create a superior solution.
⦿ Building a better future
Motivated by the aspiration to enhance people’s lives, the founders embarked on a mission to construct Klicklook—an unparalleled platform that streamlines online fashion search, discovery, and shopping. They aimed not only for convenience but also for increased effectiveness, productivity, and enjoyment, with the ultimate goal of creating a smarter, more sustainable planet through fashion and ecommerce.
⦿ Klicklook powered by Vidamonti
The operations of Klicklook are skillfully managed by its parent company, Vidamonti, which proudly operates from its USA headquarters. With a globally distributed team, Vidamonti infuses diversity and innovation into every facet of Klicklook’s development and growth.
