🧠 WHY ARE WE BUILDING KLICKLOOK?

🛍️ FOR SHOPPERS

You must rely on search engines as a shopper. They are required to discover and find the vast number of products available on the web, in the metaverse and beyond. The first-generation search engines, which we still use today, are widely recognized as critical components of the fashion ecommerce ecosystem. Unfortunately, they repeatedly fail to solve important issues such as:

• Biased search results with irrelevant information
• Continuous exploitation of your private data
• Privacy invasive ads with manipulative marketing tactics
• Stress and overchoice (aka decision fatigue)
• Limited discoverability with targeted search

This is due to the ever-expanding, increasingly unorganized, fragmented, and uncontrollable growth of fashion ecommerce in all mediums. There are an endless number of online shopping websites, so many options, multiple choices, and a long list of product filters that force you to use multiple tools and tactics when shopping online for fashion.

The current ecommerce system is designed to deceive and exploit fashion shoppers such as yourself. You are forced to make irrational decisions that waste your time and money on a regular basis. You are also left to deal with mental health issues without even realizing it. In addition to these, overconsumption and overproduction make our planet more polluted and destroyed, and you are being part of the destruction either willingly by choice or unwillingly without knowing it at all.

Companies are tracking you non-stop online by using cookies, harmless looking so-called app permissions and device’s tracking technologies, and if you do not know what you are doing, like most people, you will not be able to stop it. They make money from your information and data while you get nothing in return. We believe that you should be rewarded for the data you share, have a choice to limit companies from tracking you online, and keep getting rewarded each time you contribute to the platform. It is time that we give power back to you, the people.

🤝 FOR BUSINESSES

Fashion SMEs are underserved by first-generation search engines. The so-called SEO imposed by those search engines hurts fashion brands, stores and retailers. They are forced to fill out their websites and apps with unnecessary information that has nothing to do with the products they sell. As a result, shoppers suffer because the information and data provided to them is less transparent.

Multi-channel retailers, global brands, resellers, and marketplaces are favored in search results because they can afford to pay high advertising fees. The major issue is that businesses are paying large sums of money for the data that is not first party and fair trade, and that is frequently not fully compliant with regulations.

71% of consumers worry about how brands manage and leverage their personal data. 85% of consumers are loyal to brands that protect their data. Loyal customers can be responsible for as much as 70% of all revenue. Just a 5% increase in retention can translate into a 95% increase in profits.

SME fashion businesses face difficulties in entering the market from the start. They are cannibalized and forced to vanish between biased search results and limited reachability and were handcuffed to use Facebook and Google ads to generate sales.

At least 30%–40% of every single hard-earned or invested dollar goes to these big corporations in the form of customer acquisition costs. The overall cost of this customer acquisition has increased by 222% in the last eight years and 41% in the last year alone.

You may think that your business is getting a return on investment (ROI), but in reality, you just keep trading your profit for revenue and blocking to drive profitable growth.

🦄 WHAT IS KLICKLOOK?

Klicklook is a fashion platform that connects shoppers and businesses across the web (Web2 and Web3) and the metaverse through the symbiotic exchange of information and data in ecommerce.

On Klicklook:

• Shoppers can search, discover and find any kind of fashion product they want to shop online whether it is on the web, metaverse or beyond. They save time and money when shopping, earn money and rewards when searching, protect their health and save the planet as well. (⇒ Learn more)
• Businesses can start, build, and grow their fashion brands, online stores, or retail businesses with solutions tailored to their needs. They can do a lot by adding their fashion business and showcasing their products for free to connect with more shoppers globally, building their brands, online stores, or retailers, and driving profitable growth to create meaningful relationships and paths to success. (⇒ Learn more)

🕵 WHO ARE WE?

Klicklook is built in 2022 by D. R. Sara (Founder & CEO at Vidamonti Inc.) and Bharanidharan Hemachandran (Co-founder & CTO at Vidamonti Inc.).

The difficulties they had with online fashion shopping, as well as witnessing the difficulties of other customers, inspired them to create Klicklook. A faster, easier, and safer platform that makes online fashion search, discovery and finding exactly what you want or need so useful in improving people’s lives.

They decided to build Klicklook with the goal of making people’s lives not only better, easier and happier, but also more effective, productive, fun and smarter, as well as creating a more sustainable and circular planet for all living beings through search, fashion and ecommerce.

Klicklook is a product that is built and managed by Vidamonti Inc., a privately held technology company headquartered in the USA and operating with a team distributed around the world.