► FOR SHOPPERS
⦿ From offline to online shopping
In today’s online shopping world, we’ve moved beyond just going to stores. Now, we explore a huge online space to find what we want. When you’re looking for things, you probably use search engines a lot. However, the first-gen ones, even though they’re important for online fashion shopping, don’t quite fix some big problems in the industry.
⦿ The dark side of online shopping
The search results you get can sometimes be unfair, and marketing tricks might try to sway you. Additionally, ads might even invade your privacy, and too many choices can make decisions hard. Moreover, it’s tough to find new things because online fashion shopping has exploded, making it kind of messy and confusing.
⦿ Fast fashion’s con
Currently, the online shopping system can trick and take advantage of fashion shoppers like you. Moreover, they compel you to purchase items you may not need, wasting both your time and money. Additionally, the way we shop online is detrimental to the planet, contributing to overconsumption and overproduction of goods.
⦿ Controlling your online privacy
Companies are always watching what you do online, using things like app permissions and cookies, and they make money from your data without giving you anything back. Consequently, we think you should have the choice to stop big companies from following what you do online. This is about giving you the power to take control of your own data and make your shopping experience better.
► FOR BUSINESSES
⦿ Destruction of true fashion
Smaller fashion brands and stores are stuck using outdated search engines; consequently, they resort to ineffective SEO strategies in their efforts to rank higher. This, in turn, compels them to clutter their websites and apps with irrelevant information. As a result, customers face challenges in finding what they’re looking for.
⦿ Getting customers costs more each year
Fashion businesses heavily depend on expensive ads from platforms such as Facebook, Instagram, TikTok, Amazon, and Google. However, acquiring new customers comes at a high cost. These major players charge a significant percentage—around 30% to 40%—of every dollar earned or spent. Moreover, the cost of customer acquisition has surged by 222% over the last eight years, and in the past year alone, it saw a notable increase of 41%. Consequently, businesses are now prioritizing revenue over profit as a strategy for achieving sustainable growth.